Thursday, 11 April 2013

Beyonce Displays Blonde Ambition

BEYONCÉ is making sure Pepsi bosses get their money’s worth out of their endorsement deal with the pop star.
Sporting blonde locks, the drinks brand features throughout the 12-second teaser promo for the singer’s new single Grown Woman. 

She’s seen handling a trolley loaded with multi-packs of the fizzy refreshment and wearing a band on her arm bearing the firm’s red, blue and white logo.
Last December, it was announced that Beyoncé had partnered with Pepsi in a multi-year deal estimated at over £30million. 

It’s been reported the contract “will include standard advertising like commercials as well as a multi-million dollar fund to support the singer's chosen creative projects”.

Check video below

Pepsi isn’t the only big money deal she’s signed up to – the star will also front H&M’s summer 2013 campaign.

Starting in May the ads, titled Mrs Carter In H&M, will feature designs heavily influenced by Beyoncé’s personal style.

She’s recorded a song, Standing On The Sun, to soundtrack a video made to publicise the collection.

Grown Woman is lifted from Beyoncé’s forthcoming fifth studio album Mrs Carter, due out later this year.

Last month, the singer released a snippet of another new tune, Bow Down, which sparked uproar due to its offensive lyrical content.

She sings: “I know when you were little girls you dreamt of being in my world. Don’t forget it. Respect that. Bow Down b******.”

Fans reacted with praise to the song, but many listeners were appalled by the language.

One wrote on Twitter: “The new Beyoncé song is horrid. Unnecessary swearing, offensive misogynistic referencing of women, and terrible music and vocals. 0/1000.”

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