BEYONCÉ is making sure Pepsi bosses get their money’s worth out of their endorsement deal with the pop star.
Sporting blonde locks, the drinks brand features throughout the 12-second teaser promo for the singer’s new single Grown Woman.
She’s seen handling a trolley loaded with multi-packs of the fizzy refreshment and wearing a band on her arm bearing the firm’s red, blue and white logo. Last December, it was announced that Beyoncé had partnered with Pepsi in a multi-year deal estimated at over £30million.
It’s been reported the contract “will include standard advertising like commercials as well as a multi-million dollar fund to support the singer's chosen creative projects”.
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Pepsi isn’t the only big money deal she’s signed up to – the star will also front H&M’s summer 2013 campaign.
Starting in May the ads, titled Mrs Carter In H&M, will feature designs heavily influenced by Beyoncé’s personal style.
She’s recorded a song, Standing On The Sun, to soundtrack a video made to publicise the collection.
Grown Woman is lifted from Beyoncé’s forthcoming fifth studio album Mrs Carter, due out later this year.
Last month, the singer released a snippet of another new tune, Bow Down, which sparked uproar due to its offensive lyrical content.
She sings: “I know when you were little girls you dreamt of being in my world. Don’t forget it. Respect that. Bow Down b******.”
Fans reacted with praise to the song, but many listeners were appalled by the language.
One wrote on Twitter: “The new Beyoncé song is horrid. Unnecessary swearing, offensive misogynistic referencing of women, and terrible music and vocals. 0/1000.”
Pepsi isn’t the only big money deal she’s signed up to – the star will also front H&M’s summer 2013 campaign.
Starting in May the ads, titled Mrs Carter In H&M, will feature designs heavily influenced by Beyoncé’s personal style.
She’s recorded a song, Standing On The Sun, to soundtrack a video made to publicise the collection.
Grown Woman is lifted from Beyoncé’s forthcoming fifth studio album Mrs Carter, due out later this year.
Last month, the singer released a snippet of another new tune, Bow Down, which sparked uproar due to its offensive lyrical content.
She sings: “I know when you were little girls you dreamt of being in my world. Don’t forget it. Respect that. Bow Down b******.”
Fans reacted with praise to the song, but many listeners were appalled by the language.
One wrote on Twitter: “The new Beyoncé song is horrid. Unnecessary swearing, offensive misogynistic referencing of women, and terrible music and vocals. 0/1000.”
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